- Prospective CTR improves => Maybe increasing simply click-through prices and lowering the prospect of your user ‘bouncing’ since they see additional information with regard to the page before clicking through (There's also the possible to prevent users if the additional rich snippets of information clearly show something they weren't https://www.presta-addons-modules.com/en/free-modules/prestashop-popup-colorbox-all-pages.html