- Delivering ‘good quality’ benefits => providing success that would match the user’s intent far more closely. To the downside, if the informational advantage of the rich snippet satisfies the user's search question, it'd remove the necessity to click by for even more engagement. In case you are using Schema.org, https://www.presta-addons-modules.com/en/front-office/prestashop-online-offline-chat-support-with-jivo-chat.html