Metrics are commonly used to assess effectiveness. Operational statistics offer technical confirmation. However, audience behaviour determines effectiveness. A screen can be active, still have limited impact. Recognising the difference supports better planning. when content fits attention patterns. Why system metrics do not tell the full story Logs confirm delivery. This https://andrewdisplayjournal.dgbloggers.com/40100614/digital-signage-use-in-diverse-workplaces