'Jobs To Be Done' as a Demand-Gen Chauffeur Spark & incorporate Podcast In this insightful interview, I revealed a number of essential tricks to improving demand generation for B2B companies selling in complex buyer environments with long buying journeys and demonstrated how the Clayton Christensen "Jobs to be done" https://go-to-market-consultant20741.theisblog.com/14496089/why-you-need-a-virtual-cmo-mark-donnigan-marketing-and-growth-expert-for-startups